Registration is Now Closed
If you would like to be notified of our next program please subscribe to our mailing list.
To see a list of our upcoming events visit Brainstorm.ca.
Meet your talent needs in 2023
Learn and collaborate with experts and peers while you grow your network
Discover new strategies, tactics, and best practices that aren’t taught anywhere else
Increase your confidence and become more successful on campus
Exceed your recruitment goals and advance your career
How effective is your current approach?
Success on campus today requires constantly re-evaluating your "big picture" strategy and your on-the-ground tactics.
The Fundamentals program provides you with a unique opportunity to get a fresh perspective on your current activities, test new ideas with peers, and explore ways to improve each element of your campus recruitment ecosystem.
Understand the Campus Talent Ecosystem
The Fundamentals program's curriculum is built around the Campus Talent Ecosystem Model. The Model provides context and structure for your learning as well as a pathway to better understand how to become more successful on campus.
Strategic Plan, Goals, Objectives & Actions
Does your recruitment plan clearly define your mission, your goals and objectives, and your criteria for success?
Leadership Support & Internal Engagement
Do you have enough support from within – including organizational leaders, hiring managers, recruiters, marketing, and functional areas?
Campus Intake Programs Design
Are in-demand programs in place for students to be hired into?
Defining Your Brand for Campus
Does your brand messaging resonate with the student market and attract the right candidates?
Campus Activities & Student Engagement
Are enough students excited about your organization and do they understand the opportunities available?
Candidate Screening, Selection and Conversion
Are you selecting and converting the right talent required to meet your future needs?
Candidate & New Hire Experience
Does your candidate experience improve engagement with your organization and create positive word-of-mouth promotion?
Market Knowledge & Team Development
Do you have a high performing, knowledgeable team that engages well with candidates?
Technology, Systems & Processes
Is there anything getting in the way of you or your teams’ efficiency and productivity?
Benchmarks, Outcomes & Evaluation
Do your campus recruitment and early talent programs measure up and improve over time?
Conduct a self-audit with the Campus Talent Scorecard
During the Fundamentals Program, you'll use the Campus Talent Scorecard to examine your campus recruiting programs and processes in a systematic way that will help you identify your strengths and discover opportunities for improvement.
The Scorecard also provides better context for your learning and enables you to benefit more from your discussions with peers throughout the program.
Create your Action Plan
Using these industry-leading tools, and leveraging your learning throughout the program, you'll be well positioned to develop your Action Plan. During the final workshop, you'll draft your plan to ensure your participation in the program results in real change in your work and a positive impact on the hiring outcomes of your organization.
In this fast-paced program, we cover all the essentials:
Past Participants Have Included Recruiters from these Great Employers:
Your Action Plan:
Register now for the Fundamentals program.
Earn your micro-credential in campus recruitment.
Exceed your work objectives and advance your career.
Program & Schedule
(All times based on Eastern time zone)
The Fundamentals of Campus Recruiting Program is designed to provide a foundational understanding of many areas of the business; challenge the assumptions that may limit your thinking; and, energize you to achieve greater outcomes.
The program features four, 2-hour sessions that include workshops and sessions that will be presented live online over a span of four weeks. Weekly sessions will include opportunities for participants to reflect on their learning, take part in small and large group discussions, meet with their peers, and complete self-guided learning and assignments.
In addition to the 2-hour sessions, it is expected that participants will comment on discussion board topics, connect with co-participants, and complete quizzes.
Participants will be supported via a dedicated web portal to access educational materials, connect with peers, post and comment on coursework, discuss topics of interest, and share best practices and information over the course of the program. All 2-hour sessions will be recorded and made available for review for 6 months after the completion of the program.
Week 1
Wednesday, April 5, 2023
1:00 - 3:00 PM (EST)
- Understanding the Campus Talent Ecosystem
- Conducting a Self-Audit to Focus Your Efforts
- Introduction to Strategic Campus Planning
Week 2
Wednesday, April 12, 2023
1:00 - 3:00 PM (EST)
- Making Your Business Case for Campus Recruiting
- Embracing Diversity, Equity and Inclusion
- Introduction to Employer Branding & Your Employer Value Proposition
Week 3
Wednesday, April 19, 2023
1:00 - 3:00 PM (EST)
- Leadership, Co-op, and Internship Programs
- Building Awareness on Campus
- Developing Effective Campus Partnerships
- The Role of Your Website, Social Media & Third-Party Tools
- Creating Impactful Events & Activities
Week 4
Wednesday, April 26, 2023
1:00 - 3:00 PM (EST)
- Managing the Candidate Experience for Engagement & Retention
- Selecting and Developing Internal Allies & Supporters
- Next Steps: Turning Learnings into Action Plans
All details are subject to change.
Program features
4 live interactive workshops
8 hours of active learning
Collaborative group work and discussions
Dedicated course web portal
Interactive discussion board
Experienced and knowledgeable presenters
Lead Presenters
J. Seldric Blocker
Executive Director and Head of Undergrad Recruitment, Asset and Wealth Management Division, North America,
J.P. Morgan
Read less
J. Seldric Blocker is currently the Executive Director and Head of Undergrad Recruitment for J.P. Morgan’s Asset and Wealth Management Division for North America. Blocker joined J.P. Morgan in January 2019.
Over the past 20 years, Blocker has served in a variety of campus recruiting roles at NBCUniversal, Bank of America, Lowe’s Home Improvement and Wachovia Corporation (acquired by Wells Fargo).
J. Seldric Blocker is currently the Board Vice President for the National Association of Colleges and Employers (NACE) and Board Advisor of the NACE HBCU and NACE STEM Affinity Groups.
Blocker holds a master’s degree in human resource management from Cornell University and earned his bachelor’s degree from Clemson University.
Graham Donald
Founder & President,
Brainstorm Strategy Group Inc.
Read less
Graham Donald is one of North America’s leading experts on attracting, recruiting, and engaging students and graduates.
He founded Brainstorm Strategy Group Inc. in 2003 to focus on improving students’ school-to-work transition by advising and training both the employers that hire students and the educators who support their career development on campus.
His clients have included KPMG, PwC, University of Toronto, Deloitte, GE, McGill University, HSBC, UBC, Rutgers University, Kraft, and many others.
He chairs several conferences annually including the Campus Recruiting Forums in cities across Canada and the USA; the Canadian Career Development Summit; and, the Strategic Enrolment Marketing & Management Forum. He also speaks regularly at conferences across the US and Canada.
Graham Donald is a firm believer in the value of a general arts education and makes use every day of the skills he developed pursuing a double-major in English and Literary Studies. He received both his BA and MBA from the University of Toronto.
Nicole Furnia
Director of University Relations, Early Talent & Employer Branding, US & Americas,
ABB
Read less
Nicole Furnia joined ABB in June 2022 as Director of University Relations, Early Talent and Employer for the US and America’s. In this role Nicole has a team in the US, Canada, Mexico, and Brazil. She has responsibility over how ABB goes to campus, selection of Tier 1 universities, D&I activities and goals, programming for all early talent related hires and employer branding for early talent and professional hires.
Prior to joining ABB, Nicole spent the last 11 years in early talent and campus recruiting, with companies like KeyBank, Eaton and Arrive Logistics. Nicole is passionate about university recruiting and early talent. She enjoys the competitive nature of this space and how the changes always keep one on their toes to be creative and think outside the box.
Nicole lives in Cleveland, with her wife, Erin, son, Anthony, daughter, Celia and sheepadoodle, Dottie! She enjoys traveling, cooking, cycling and hiking in her free time.
Dedicated Learning Support
Julie Rahmer
Learning Success Manager,
Fundamentals of Campus Recruiting Program
Brainstorm Strategy Group Inc.
As the Fundamentals of Campus Recruiting’s dedicated program support person, I’m committed to ensuring that participants and presenters get the most out of their experiences. I am happy to answer questions and provide information and updates to ensure that you are well equipped for this unique learning opportunity.
Testimonials
“The Fundamentals of Campus Recruiting program provided the opportunity to learn about various types of campus recruiting strategies, as well as to brainstorm, network, and share knowledge with peers. The program focuses on techniques to effectively support various campus recruiting clients including internal stakeholders, hiring managers, career services, student groups, candidates, professors, and your own campus recruiting teams! You will leave the program feeling rejuvenated, motivated, and inspired to elevate your campus recruiting initiatives.”
Michelle Fox
Senior Campus TA Specialist & Team Lead, Langan
“This training thrusted my recruiting efforts forward by providing new, fresh ideas that have helped me tap into the current mindset of college students. There was so much valuable information in a short period of time, that I find I constantly refer back to what I learned during the program!”
Lane Dussault
Recruitment Coordinator, Carney, Sandoe & Associates
“The Fundamentals of Campus Recruitment course was eye-opening for someone who has recently joined the world of university recruitment like me. It was both informative and interactive and gave me the opportunity to get to know seasoned recruiters and program managers.”
Rosina Macchi
University Recruitment Team Coordinator, Program Manager, Talent Attraction, USBASF
"This training came at exactly the right time for my team and me. The course gave us all of the tools and directions to start executing our ideas like ambassador programs, tiered school approaches, and effective student engagement techniques. It also allowed for a space of like-minded people to come together to brainstorm and share ideas. I was eager to get back to work, share with my team, and come up with a plan."
Jenna Knight
Campus Recruiting Coordinator, Gilbane Building Company
"This course has expanded my knowledge and given me a greater perspective on different approaches with University Recruiting and how to better communicate with business and students."
Natalie Mirzaian
University Relations Recruiter, Amgen
"Even if you think you know everything about campus recruiting, attend this training and you will know so much more."
Maritza Fernandez
Manager, Emerging Talent, PetSmart
"This was a great way to jump start strategic thinking and conversations about how we are utilizing our campus programs."
Nicole Streu
Senior Recruiting Specialist, Sandia National Labs
FAQs
What is the schedule and time commitment?
The core of the program is four, 2-hour sessions held over 4 weeks. In addition to the 2-hour sessions, it is expected that participants will comment on discussion board topics, connect with co-participants, and complete quizzes.
All sessions will be recorded so that participants can access any sessions that conflict with their personal schedules.
Will there be recordings available?
Yes, all sessions will be recorded and available exclusively to program participants on the dedicated web portal for 6 months after the completion of the program.
What happens if I miss a session?
There’s a good chance that a session or two may conflict with your other commitments. Recordings of sessions will be posted on the web portal along with educational materials within 24 hours of each workshop, so you’ll have plenty of opportunity to catch up.
Who should participate?
Professionals involved in campus recruiting, employer branding, university relations, and/or early talent programming.
Registration Fees
Individual
()
$845 USD
per person
Group of 3 to 5
(20% off)
$676 USD
per person
Group of 6 or more
(30% off)
$591.50 USD
per person
