Can you be successful recruiting students without understanding the fundamentals?
For many campus recruiters, the only way to “learn the ropes” is to follow in the footsteps of their predecessors and hope to figure out the rest along the way.
While this was never sufficient before, it’s even more challenging when working virtually.
The Fundamentals of Campus Recruiting Program is designed to give you the foundational knowledge to succeed in your work.
This is your opportunity to achieve better outcomes and advance your career.

Past Participants Have Included Recruiters from these Great Employers:
Your Action Plan:
Program & Schedule
(All times based on Eastern time zone)
The Fundamentals of Campus Recruiting Program is designed to provide a foundational understanding of many areas of the business; challenge the assumptions that may limit your thinking; and, energize you to achieve greater outcomes.
The program features four, 2-hour sessions that include workshops, presentations and panel discussions that will be presented live online over a span of four weeks. Weekly sessions will include opportunities for participants to reflect on their learning, take part in small and large group discussions, meet with their peers, and complete self-guided learning and assignments.
In addition to the 2-hour sessions, it is expected that participants will comment on discussion board topics, connect with co-participants, and complete quizzes.
Participants will be supported via a dedicated web portal to access educational materials, connect with peers, post and comment on coursework, discuss topics of interest, and share best practices and information over the course of the program. All 2-hour sessions will be recorded and made available for review for 6 months after the completion of the program.
Week 1
Tuesday, May 3, 2022
1:00 - 3:00 PM (Eastern)
- Understanding the Campus Talent Ecosystem
- Conducting a Self-Audit to Focus Your Efforts
- Introduction to Strategic Campus Planning
Week 2
Tuesday, May 10, 2022
1:00 - 3:00 PM (Eastern)
- Making Your Business Case for Campus Recruiting
- Fundamentals of Leadership, Co-op, and Internship Programs
- Introduction to Employer Branding & Your Employer Value Proposition
Week 3
Tuesday, May 17, 2022
1:00 - 3:00 PM (Eastern)
- Building Awareness on Campus
- Developing Effective Campus Partnerships
- The Role of Your Website, Social Media & Third-Party Tools
- Creating Impactful Events & Activities
- Managing the Candidate Experience for Engagement & Retention
Week 4
Tuesday, May 24, 2022
1:00 - 3:00 PM (Eastern)
- Embracing Diversity, Equity and Inclusion
- Selecting and Developing Internal Allies & Supporters
All details are subject to change.
Program features
Expert Presenters
(Additional presenters will be announced soon)

Erum Chaudhry
DEI Campus Recruitment Manager,
AlphaSights

Graham Donald
Founder & President,
Campus Talent Lab

Nicole Furnia
Director, University Relations,
Arrive Logistics

Nicole Ramirez
Manager, Early Talent,
Conagra

Kelly Rath
Director, National Campus Recruiting,
Andersen
Dedicated Support

Julie Rahmer
Learning Success Manager,
Fundamentals of Campus Recruiting Program
Brainstorm Strategy Group Inc.
As the Fundamentals of Campus Recruiting’s dedicated program support person, I’m committed to ensuring that participants and presenters get the most out of their experiences. I am happy to answer questions and provide information and updates to ensure that you are well equipped for this unique learning opportunity.
Testimonials
(from participants of in-person editions of this program)
"This course has expanded my knowledge and gave me a greater perspective on different approaches with University Recruiting and how to better communicate with business and students."
Natalie Mirzaian
University Relations Recruiter, Amgen
"Even if you think you know everything about campus recruiting, attend this training and you will know so much more."
Maritza Fernandez
Manager, Emerging Talent, PetSmart
"This was a great way to jump start strategic thinking and conversations about how we are utilizing our campus programs."
Nicole Streu
Senior Recruiting Specialist, Sandia National Labs
FAQs
What is the schedule and time commitment?
The core of the program is four, 2-hour sessions held over 4 weeks. In addition to the 2-hour sessions, it is expected that participants will comment on discussion board topics, connect with co-participants, and complete quizzes.
All sessions will be recorded so that participants can access any sessions that conflict with their personal schedules.
Will there be recordings available?
Yes, all sessions will be recorded and available exclusively to program participants on the dedicated web portal for 6 months after the completion of the program.
What happens if I miss a session?
There’s a good chance that a session or two may conflict with your other commitments. Recordings of sessions will be posted on the web portal along with educational materials within 24 hours of each workshop, so you’ll have plenty of opportunity to catch up.
Who should participate?
Professionals involved in campus recruiting, employer branding, university relations, and/or early talent programming.
Registration Fees
Individual
()
$845 USD
per person
Group of 3 to 5
(20% off)
$676 USD
per person
Group of 6 or more
(30% off)
$591.50 USD
per person